Business isn't about revenue or profits.
It's not about making the blue line on the chart jump higher than it did last week, month, year or even decade.
And it isn't figuring out the perfect balance between how much you charge and how many customer service employees you provide.
It's about delivering value to your clients!
It's about solving their problem. It's about making them love who you are, because of how you help them.
The next time you're dragged down by a meeting about profit margins or staffing needs, or any of the billion things that we get caught up in; just remember why you started in the first place: you saw a need, and you wanted to help.